Greatest Driving Roads App Press Release

Ultimate Drives, an established driving events company goes digital with a new smartphone app for iOS and Android.

Trying to locate the greatest driving roads across the UK and continental Europe but tired of trawling the internet, blogs and forums for information? Interested to discover all those amazing roads featured in Top Gear and journalist articles, or even where 007 blazed a trail? Want to plan a road trip but unsure where to even begin?  For the first time driving enthusiasts will be able to access a tried and tested Greatest Driving Roads database via their smartphone, thanks to an all-new app for iOS and Android. Featuring the very best driving roads throughout Europe, the app offers a one-stop digital location for anyone wishing to discover their Ultimate Drive

Through ‘Browse’ and ‘Map’ views, the app enables users to locate iconic mountain passes, scenic wine routes, coastal cruises and picturesque national parks.  Through a ‘Discover’ feature the App will also make road recommendations based on individual preferences and driving style Review the details of carefully curated routes, with, rankings and points of interest. Add roads to Favourites, then organise into a ‘Trip’. Navigate to the start then use ‘Drive Mode’ to track personal stats. Users can then upload and share experiences through social media channels.

The app allows users to build a personal profile and share experiences with other driving enthusiasts via a dedicated activity stream. This is also the perfect place to read latest road reviews and postings.

After 7 years organising driving tours across Europe for hundreds of individuals, organisations and corporates, Mark Heather, company Director and Founder is excited to share the teams’ expertise.

“For me, driving a car should be more than just getting from A to B, it should be about the journey, and the greater the road, the more enjoyable the journey.  Having lived on the doorstep of the Alps for many years, my main motivation for starting the Ultimate Drives Travel business back in 2010 was the desire to share my experiences of these roads through the creation of packaged driving tours. Since then our team has driven hundreds more roads across the entire continent, identifying the most rewarding drives combined with the best sights and stops along the way. The Ultimate Drives App is the latest extension to this passion, and will bring this knowledge to an even wider audience

Available to download and access our top 20 roads for free via the iOS AppStore and GooglePlay Store now.

To enjoy our full list of roads there is the opportunity to progress to a premium subscription for as a little as £7.49 per annum. Benefit from a real time stream of new roads being added by the Ultimate Drives team and other contributors as they journey across Europe.